The Cult release Born into This

Born Into This is The Cult's eighth studio album, and was released on October 2, 2007 in the US and Canada, also South Africa and Sweden.

It was released in Hungary, Denmark, Spain and France on October 1, and in Finland on the 3rd. It is the follow-up to 2001's Beyond Good and Evil, the band's first reunion album, and also its first (and only) release on Roadrunner Records. It was recorded at Britannia Row Studios in London, with additional recording in Los Angeles and Buenos Aires.

The band initially recorded 13 songs for use on the record, and performed one song, "I Assassin", live on their June 2007 European tour. The first single was "Dirty Little Rockstar", released in mid-August.

A special edition of the album, called the "Savage Edition", containing an extra CD with 5 additional tracks (two demos, two unreleased album outtakes and one full length version) was also released. The Taiwanese versions were released with obi strip, and Japanese pressings contains lyrics in Japanese.

It debuted at #72 on the UK album chart the week after its release, and #63 in Italy. In the United States it debuted at #70 on the top 100, #17 on the Top Rock Albums chart. In Canada it debuted at #29, and the Top Alternative Albums chart at #3. In Croatia it debuted at #7. In Germany at #81.

In 2009, citing issues about albums, frontman Ian Astbury said that Born into This would likely be the last studio album released by the band. However, he has since changed his mind and declared that there will be a follow-up to this album.