Adult Swim's Marketing Causes the 2007 Boston Bomb Scare
On January 31, 2007, a bomb scare occurred when police officers mistakenly identified small electronic devices found throughout Boston and the surrounding cities of Cambridge and Somerville as improvised explosive devices.
The devices turned out to be battery-powered LED placards with an image of a cartoon character called a Mooninite. The placards were part of a guerrilla marketing campaign for Aqua Teen Hunger Force Colon Movie Film for Theaters, a film based on the animated TV series Aqua Teen Hunger Force (ATHF) on Cartoon Network's Adult Swim late-night programming block.
n November 2006, Peter Berdovsky, a Boston area artist, met a man named "John" in New York. John worked for marketing company Interference, Inc. and asked Berdovsky if he would be interested in working on a promotional project. Berdovsky agreed and then enlisted Sean Stevens to help in the project. Interference shipped Berdovsky 40 electronic signs. Adrienne Yee of Interference e-mailed him a list of suggested locations and a list of things not to do. According to the police, the suggested locations for the devices included "Train stations, overpasses, hip/trendy areas and high traffic/high visibility areas". They were to be paid $300 each for their work.
Berdovsky, Stevens and Dana Seaver put up 20 magnetic lights in the middle of January. They dubbed the activity "Boston Mission 1". While Stevens and Berdovsky put up the lights, Seaver video recorded the activity and sent a copy afterward to Interference.
On the night of January 29, 2007, 18 more magnetic lights were put in place in what was called "Boston Mission 2". This included the one under Interstate 93 at Sullivan Square in Charlestown.