"Leeroy Jenkins" Charges Into Battle
Leeroy Jenkins, sometimes misspelled Leroy Jenkins and often elongated with numerous additional letters, is an Internet phenomenon named for a player character created by Ben Schultz in Blizzard Entertainment's MMORPG, World of Warcraft.
The character has become popular thanks to a machinima video of the game that circulated around the Internet. The phenomenon has since spread beyond the boundaries of the gaming community into other online and mainstream media.
The Internet phenomenon started with the release of a video clip online to the World of Warcraft forums. The video was released by the World of Warcraft Alliance player guild "PALS FOR LIFE" on the Laughing Skull PvP realm. It features a group of players discussing a detailed battle strategy for a group of enemies while one of their members, Leeroy, is away from his computer. Their plan is ruined when Leeroy returns and, ignorant of the strategy, immediately charges headlong into battle shouting his own name as a battle cry. His companions rush to stop him but his subsequent actions ruin the meticulous plan, and the group members are killed. His response to the other players' reactions, "at least I have chicken", was also much parodied.
When asked about his actions in the video by National Public Radio, Ben Schultz simply responded: "We were drinking 40s and just yelling at each other."