"Numa Numa" First Appears on Newgrounds.com
The Numa Numa phenomenon was first popularized by Gary Brolsma's release of Numa Numa Dance onto Newgrounds.com on December 6, 2004.
The video shows Gary Brolsma in headphones lipsyncing to the audio of the original O-zone track whilst moving his head, shoulders and arms gesturing to the music in an animated and earnest manner. Brolsma was sitting at his computer filming himself with a webcam, which thus provides a tightly restricted frame of action giving the video and its genre a visually distinct character. This video has been viewed over 29 million times on YouTube.
Numa Numa is an Internet phenomenon based on amateur videos, most notably Numa Numa Dance by Gary Brolsma, made for the song "Dragostea din tei" as performed by the Romanian pop group O-Zone. Brolsma's video, released in December 2004 onto the website Newgrounds.com, was the first Numa Numa-themed video to gain widespread attention. Less than three months after the release, it had been viewed more than two million times on the debut website alone. Numa Numa Dance has since spawned many parody videos, including those created for the "New Numa Contest", sponsored by Brolsma, which promised US$45,000 in prize money for submissions. His original video was named 41st in the 2006 broadcast of 100 Greatest Funny Moments by Channel 4 in the UK.