Super Bowl XXXV Features Three Dot-Com Companies

Public awareness campaigns were one of the ways in which dot-coms sought to grow their customer base.

These included television ads, print ads, and targeting of professional sporting events. Many dot-coms named themselves with onomatopoeic nonsense words that they hoped would be memorable and not easily confused with a competitor. Super Bowl XXXIV in January 2000 featured seventeen dot-com companies that each paid over two million dollars for a thirty-second spot. By contrast, in January 2001, just three dot-coms bought advertising spots during Super Bowl XXXV. In a similar vein, CBS-backed iWon.com gave away ten million dollars to a lucky contestant on an April 15, 2000, half-hour primetime special that was broadcast on CBS.

Super Bowl XXXV was played on January 28, 2001 at Raymond James Stadium in Tampa, Florida to decide the National Football League (NFL) champion following the 2000 regular season. The American Football Conference (AFC) champion Baltimore Ravens (16–4) defeated the National Football Conference (NFC) champion New York Giants (14–5), 34–7. The Ravens became the third wild card team to win the Super Bowl and the second in four years. Also, the city of Baltimore had its first Super Bowl title in 30 years.