Super Bowl XXVIII - Cowboys 30, Bills 13
Super Bowl XXVIII was an American football game played on January 12, 1994, at the Georgia Dome in Atlanta, Georgia, to decide the National Football League (NFL) champion following the 1993 regular season.
The National Football Conference (NFC) champion Dallas Cowboys (15-4) defeated the American Football Conference (AFC) champion Buffalo Bills (14-5), 30–13. This was the first time in Super Bowl history that the same two teams have met in two consecutive Super Bowls. The Cowboys won their fourth Super Bowl in team history, tying the Pittsburgh Steelers and the San Francisco 49ers for most Super Bowl wins, while the Bills became the first team to appear in 4 consecutive title games. Buffalo also joined the Minnesota Vikings and Denver Broncos as the only teams to lose four, and garnered the dubious distinction of being the first and only team to lose four consecutive Super Bowls. To date, this was the last time in which both number 1 seeded playoff teams from each conference met in the Super Bowl.
Dallas scored 24 unanswered points in the second half. Cowboys running back Emmitt Smith was named the Super Bowl MVP, with 30 carries for 132 yards and 2 touchdowns, while also catching 4 passes for 26 yards.
The game was broadcast in the United States by NBC with play-by-play announcer Dick Enberg and color commentator Bob Trumpy. Jim Lampley hosted all the events with the help of analysts Mike Ditka and Joe Gibbs and sideline reporters O.J. Simpson (on Buffalo's sideline) and Will McDonough (on Dallas' sideline).
It was the first time a network had held consecutive Super Bowls outright. The five-year NFL contract signed in 1989 had a provision where the last Super Bowl in the contract (XXVIII) would not be rotated, but would go to the highest bidder. NBC, which had held XXVII, was the only network to bid on XXVIII. Less than two weeks before the game was aired, NBC had shown a Peanuts special, You're In the Super Bowl, Charlie Brown, in which the character Melody-Melody wins the Punt, Pass & Kick contest wearing a Dallas Cowboys uniform.
Previously, the league alternated the Super Bowl broadcast among its television networks, except for Super Bowl I in which both NBC and CBS televised it simultaneously. CBS broadcast Super Bowl II, then the league rotated the broadcast between CBS and NBC until 1985 when ABC entered the rotation when they broadcast Super Bowl XIX.
NBC aired the premiere of The John Larroquette Show following the game.
The pregame show held before the game was titled "Georgia Music Makers" and featured performances by the rap music duo Kris Kross, the rock band The Georgia Satellites, country musician Charlie Daniels, and the Morehouse College Marching Band.
The United States Trampoline Association (USTA) performed on 4 trampolines during "Jump-Jump" performed by Kris Kross.
Later, singer Natalie Cole, accompanied by the Atlanta University Center Chorus, sang the national anthem.
To honor the 25th anniversary of the New York Jets' upset win in Super Bowl III, that game's MVP, former Jets quarterback Joe Namath joined the coin toss ceremony.
The halftime show was titled "Rockin' Country Sunday" and featured country music stars Clint Black, Tanya Tucker, Travis Tritt, and Wynonna Judd. The show's finale included a special appearance by Naomi Judd, who joined Wynonna in performing The Judds' single "Love Can Build a Bridge", to which everyone eventually joined in.
This was the first Super Bowl halftime show in which the main stadium lights were turned off for the performance. The show including dancers with yard-long light sticks.