Ford Festiva is First Produced
The Ford Festiva was a subcompact car sold by the Ford Motor Company in North America, Asia and Australasia, introduced in 1986 in Japan.
The car was manufactured by South Korean automaker Kia, which at the time was part-owned by Ford, and was based on the Kia Pride. Its name means "festive".
It was based on the Mazda DA platform, using Mazda's B Series four-cylinder engines. In later models fuel injection was used.
The Festiva was sold in North America from the 1988 to the 1993 model years. It was also sold in Europe and other markets (probably to avoid competition with the Ford Fiesta sold in these markets) as the Mazda 121 from February 1988 until 1991, when it was replaced by a rebadged Autozam Revue. It was sold as the Kia Pride in some regions. It replaced the Ford Fiesta in North America.
The first generation Mazda Demio was also sold in Japan as the Ford Festiva Mini Wagon.
In 1986, the subcompact Festiva was introduced in Japan, and it was introduced to North America and Europe (as the Mazda 121) in 1988. This Festiva sold well, and it fit into Ford's new marketing agenda of selling better built cars. Early in its life, it faced tough competition from the Yugo, which was slightly larger, and only cost $3,990 USD, but the Yugo quickly fell due to reported reliability problems. Initial sales were good, but by the 1990s, Festiva sales started to fall. The majority of operational first-generation models are in the greater Campbell County area of southern Virginia, United States (United States Census of Running Vehicles, 2005).
Festiva models sold in Japan and Mazda 121 models exported to Europe were built by Mazda in Japan. North American models were built under license by Kia Motors in Korea. After the original 121 model was discontinued in Europe, Kia started selling the Festiva as the Kia Pride — the first Kia model to be sold in this market. As well an old car.
The Ford Festiva was a compact car sold by the Ford Motor Company in North America, Asia and Australasia, based on the Mazda 121. The Festiva was also sold in North America from the 1988 to the 1993 model years. It was built by Kia in South Korea, which also sold it as the Kia Pride. It replaced the Ford Fiesta in North America.
In Japan, a vehicle called the Ford Festiva was sold from the mid-'80s to the early 1990's, identical in appearance to the Festivas in the rest of the world, but was built by Mazda instead of Kia, and is a rebadged version of the 121. A Turbo version of the Festiva is a cult favourite in Japan to the present day.
In 1994, the Festiva was replaced by a marginally larger model, based on the Kia Avella. It was known in North America as the Ford Aspire, though the Festiva name continued elsewhere.
Following Ford's divestment from Kia, the model was discontinued in 1999. This caused considerable problems for Ford Australia, as it did not have a model to compete in the growing small car market, until the launch of the current Fiesta, sourced from Europe.
5-door hatchback (Not Sold In North America)
4-door sedan (Not Sold In North America)
Platform Mazda DA platform
1.1L I4 (certain markets only)
Wheelbase 1986-87: 2,295 mm (90.4 in)
1988-1993: 90.2 in (2291 mm)
Length 1986-87: 3,475 mm (136.8 in)
1988-1993: 140.5 in (3569 mm)
Width 1,605 mm (63.2 in)
Height 1,405 mm (55.3 in)
Curb weight 725 kg (1,598 lb)
Fuel capacity 37.9 litres (10.0 US gal)
Related Nasim, Saipa 141, New P.K