Kellogg's Introduces Nutri-Grain Cereal Bars
Nutri-Grain is a brand of breakfast cereal and breakfast bar made by the Kellogg Company.
In Australia and New Zealand, Nutri-Grain is a popular Kellogg breakfast cereal made from corn, oats, and wheat. It was first introduced to the United States in 1981 as breakfast cereal, but was later discontinued. There are various Nutri-Grain Bars made from the breakfast cereal bonded together, available in the markets where the cereal is available. In the United States the Nutri-Grain Bar name is used for the soft golden baked crust breakfast bars made with wheat, whole-grain and fruit filling, similar to a Fig Newton. The bars became popular in the 1990s as "on-the-go" foods.
Nutri-Grain goes mini
US cereal maker Kellogg has extended its successful Nutri-Grain bar brand in the UK with a new mini version, geared more towards children, according to Mintel's Global New Products Database.
The original Nutri-Grain bar had an adult positioning, further emphasised by recent line extensions including ginger and cappuccino flavoured varieties.