Kellogg's Cocoa Krispies Hits Stores

Cocoa Krispies (known as Choco Krispis, Choco Krispies, or Coco Pops outside of the United States) is a breakfast cereal produced by Kellogg's. It is a cocoa-flavored version of Rice Krispies.

Containing a substance imitating milk chocolate, the cereal can quickly turn milk "chocolatey."

United States

The cereal was introduced in the United States in 1958. In 2003, the cereal was renamed "Cocoa Rice Krispies" as Kellogg's endeavored to unite their Rice Krispies variations under a single marketing schema. In 2006, the name was returned to Cocoa Krispies.

Kelloggs has released variations of Cocoa Krispies such as "Cocoa Krispies Cereal Straws" and "Cocoa Krispies Choconilla."

Other markets

The cereal is known as Choco Krispis in Portugal, Mexico, the Dominican Republic, El Salvador, Costa Rica, Honduras, Guatemala, Panama, Colombia, Venezuela, Ecuador, Peru, Bolivia, Brazil, Chile, Paraguay, Uruguay, and Argentina, and Choco Krispies in Spain, Germany, Austria, and Switzerland. It was introduced in the United Kingdom as Coco Pops in 1986, and is also known by that name in Denmark, Bulgaria, Malta, New Zealand, Ireland, Finland, Italy, Greece, Sweden, Israel, France, Belgium, the Netherlands, South Africa, Kenya, Uganda, Botswana, Hong Kong, Lebanon and Australia. In 1998, it was briefly renamed to Choco Krispies in the United Kingdom. However after falling sales and a telephone poll in which the British public voted, its name was reverted in 1999.

Several spin-off cereals using the "Coco Pops" name, such as Coco Pops Crunchers, Coco Chex, Coco Rocks, Coco Pops Straws and Coco Pops Mega Munchers have also been released by Kellogg's in some countries. Kellogg's recently released a new cereal under the Coco Pops range called Coco Pops Moon & Stars, which is basically some of the Rice Krispies multigrain range in chocolate.


Cocoa Krispies first appeared in the United States in 1958 represented by a monkey named Jose. He was quickly replaced by Coco the elephant in 1959. In 1963, the Hanna-Barbera character, Snagglepuss, took over as the mascot. Ogg the caveman took over in 1968. In 1971, Tusk the elephant became the mascot of the cereal, and he remained until 1981. Snap, Crackle and Pop (the mascots of Rice Krispies) also became the mascots for Cocoa Krispies starting in 1981. In 1990, the mascot became Coco the monkey, who had first appeared in the United Kingdom when the UK version of Cocoa Krispies was introduced there. In 2001, Snap, Crackle and Pop returned, and they remain the mascots for Cocoa Krispies. (Snap, Crackle and Pop are the mascots for Australia's Rice Bubbles).

In Australia the mascot for Coco Pops since the early 1970s has been Coco the monkey. In recent years the design of Coco has been refined to give him a younger look.

Coco remains the mascot in those countries where the cereal is known as "Coco Pops." Coco's friends are Shortie Giraffe, Brian Hutton, Heftie Hippo, Fanny Flamingo, Osmelda Ostrich and Kylie Kangaroo, while Crafty Croc and the gorillas are his arch-enemies, and are always trying to steal the Coco Pops.

In those countries where the cereal is known as "Choco Krispis," the mascot is Melvin the elephant.

Nutritional Value

The cereal was described "as the children's breakfast cereal that children most want to eat, but which parents would prefer that they didn't" by a parent's jury on the Food Commission in the United Kingdom. This ranking was achieved due to a level of added sugar approaching 40%, second only to Froot Loops followed up by Nutri-Grain and the promotion of chocolate as a breakfast food.

Cocoa Krispies Slogans

* "Just like a chocolate milkshake, only crunchy!" (UK, Australia)
* "Nothing tops Kellogg's Coco Pops, Kellogg's Coco Pops!" (UK)
* "We'd rather have a bowl of Coco Pops!" (UK)
* "Coco Pops and milk make a bowl full of fun" (UK)
* "Coco Pops Crunchers - Can you handle the crunch?" (UK)
* "New Coco Pops Creations make a bowlful of fun!" (UK)
* "Coco Pops make milk go choc!"
* "Coco Pops - what goes on in that bowl?" (UK)

Cocoa Krispies has had many spokes-characters over the years. I am not sure, but it may be have one of the highest mascot count changes in cereal history, with a total of 9 changes. I put together a list of these mascot with the years they were given the official job. I also tried to post some sort of an image so that you have a visual reference. Where possible, I have used commercial (nothing like seeing them in action), but on 3 of the mascots, I reference images from the Imaginary World. If you enjoy this chocolaty cereal as much as I do, this should be an enjoyable stroll down memory lane.

1958 - When the cereal was released, the Mascot was Jose the monkey.

1959 - Jose the monkey was replaced by Coco the elephant, although I think Coco would have been more appropriate for a monkey. Maybe I am just thinking of Koko…Right, Koko. That chimp’s alright. (Holds up hand) High-five.

1963 - Hanna-Barbera character, Snagglepuss, took over as Mascot.