The 'Augusta National Invitation' Tournament is Officially named 'The Masters'
he idea for Augusta National originated with Bobby Jones, who wanted to build a golf course after his retirement from the game.
He sought advice from Clifford Roberts, who later became the Chairman of the club. They came across a piece of land in Augusta, Georgia, of which Jones said: "Perfect! And to think this ground has been lying here all these years waiting for someone to come along and lay a golf course upon it." Jones hired Alister MacKenzie to design the course, and work began in 1931. The course formally opened in 1933, but MacKenzie died before the first Masters Tournament was played.
The first "Augusta National Invitation" Tournament, as the Masters was originally known, began on March 22, 1934, and was won by Horton Smith. The present name was adopted in 1939.
From 1934 through 1938, the tournament was called the Augusta National Invitation Tournament. In 1939, the name was changed to The Masters. Augusta co-founder Clifford Roberts preferred calling it the Masters Tournament from the start, but Bobby Jones demurred, believing that name too presumptuous, according to the official Masters Web site. But by 1939, Jones gave in and the tournament name officially became The Masters.