Kellogg's All-Bran Introduced
From: Kellogg's Introduced in 1916 Kellogg's All-Bran Original contains 10 grams of dietary fiber per serving and is one of a select few cereals to list wheat bran as the first ingredient on the ingredients list.
Other cereals under the All-Bran label include All-Bran Extreme Fiber (with 13 grams of fiber per serving), All-Bran Bran Buds, All-Bran Yogurt Bites, All-Bran Complete Wheat Flakes and All-Bran Complete Oat Flakes.
In 1920, Actress Joan Crawford appeared in print ads for Kellogg's All-Bran cereal.
In 1922 the company reincorporated as the Kellogg Company because it had lost its trademark claim to the name "Toasted Corn Flakes," and had expanded its product line so much that the name no longer accurately described what the company produced. Kellogg introduced Krumbles in 1912, followed by 40% Bran Flakes in 1915 and All-Bran in 1916. Kellogg also made other changes, improving his product, packaging, and processing methods. Many of those developments came from W. K.'s son John L. Kellogg, who had been working for the company since its earliest days. J. L. Kellogg developed a malting process to give the corn flakes more of a nutlike flavor. He also saved the company $250,000 a year by switching from a waxed paper wrapper on the outside of the box to a waxed paper liner inside, and invented All-Bran by adding a malt flavoring to the bran cereal. He held more than 200 patents and trademarks.