The Publicity Corporation (now Caldwell VanRiper) opened for business.
Our agency surmounted the years and was successful because we had sound aims and sound policies and overall because we employed the right men and women to help us do the job.
”— Guernsey Van Riper
At 8:30 on the morning of February 20, 1910, Merle Sidener arrived at the Majestic Building in downtown Indianapolis, Indiana, to begin the first day in the life of “The Publicity Corporation.” His partner, Guernsey Van Riper, was still working as the City Editor for the Indianapolis Star, turning over his weekly check to the office treasury of their new venture.
In their first year of business, they had gross earnings of $3,849.15 and expenses of $3,738.99, for a net profit of $110.16. By 1916, they had created and placed their first full-page ad in the Saturday Evening Post. The ad was for the Kokomo Rubber Company, for bicycle tires. The space cost $5,000.
Over the course of the next 100 years, the agency merged and consolidated with other agencies, taking on new accounts, new challenges and new names. It also moved 9 times, most recently in 2009 to the 41st floor of Chase Tower in downtown Indianapolis.
Today, Caldwell VanRiper is a full-service Marketing, Advertising and Public Relations agency, providing integrated marketing communications services that help our clients attract, connect and grow with their customers.
CVR partners with a diversified client base of Indiana companies, many of which are multi-national. From airports to air conditioning, medical devices to modal-rail, finances to non-profit, insulation to insulin, and in both the private and public sector, we create and provide strategic, measurable and effective marketing campaigns.
We are proud to have been a part of the fabric of Indianapolis for 100 years.
In this perilous business we’ve survived because we’ve been right a hell of a lot more than we’ve been wrong.”— Howard Caldwell