Dole brings pineapple cannery to Honolulu
Dole moves pineapple cannery to Honolulu and places ads in U.S. magazines to promote pineapple. (This was one of the first nationwide consumer ad campaigns in America.)
Dole developed and grew the pineapple business into Hawaii's second largest industry. In achieving his goal of making pineapple available in every grocery store in the country, James Dole made the name "Hawaiian" almost synonymous with "pineapple." Considered an exotic fruit, the pineapple is the symbol of hospitality, and is often depicted on fine furniture. After Dole began an innovative campaign of advertising with recipes in ladies magazines, the popularity of the fruit increased and was sought by households throughout the U.S.