August Anheuser Busch Jr. Is Born
Brewing magnate August Anheuser Busch Jr. was born March 28, 1899, in St. Louis, Missouri.
Scion of the famous brewing family, Busch served as chairman of the Anheuser-Busch Companies, Inc. from 1946-1975. During his tenure, the company that his grandfather Adolphus Busch established, emerged as the largest brewery in the world.
Adolphus Busch came to America from Germany in 1857, settling in St. Louis, Missouri. In 1864, he began working with his father-in-law Eberhard Anheuser at the latter’s brewery, E. Anheuser & Co. In 1873 the company’s brewing technicians discovered a way to pasteurize beer, resulting in the national distribution of their product. That same year, Busch became a full partner with his father-in-law; they renamed the company the Anheuser-Busch Brewing Association in 1879. By 1900, Anheuser-Busch was the world's largest brewery. The company also developed a beer that was lighter than those commonly sold at the time. This beer, named Budweiser, ultimately became the world's best-selling beer.
August "Gussie" Anheuser Busch, Jr. (March 28, 1899–September 29, 1989) was an American brewing magnate who built the Anheuser-Busch Companies into the largest brewery in the world as company chairman from 1946-75, and became a prominent sportsman as owner of the St. Louis Cardinals franchise in Major League Baseball from 1953 until his death.