Conde Nast Is Born
On March 26, 1874, publisher Condé Nast was born.
A successful advertising executive for Collier's, he introduced the concept of "class publications" or "lifestyle magazines." While other publishers focused on circulation numbers, Nast targeted groups of readers by income level or common interest. Nast purchased Vogue in 1909 and House and Garden in 1913. In 1914, he introduced Vanity Fair. Each publication explored current trends in fashion, the arts, politics, and entertainment.
Condé Montrose Nast (March 26, 1873 – September 19, 1942) was the founder of Condé Nast Publications, a leading American magazine publisher known for publications such as Vanity Fair and Vogue.
Condé Nast was born in New York City to a family of Midwestern origin. His father, William F. Nast (himself the son of the German-born Methodist leader William Nast) was an unsuccessful broker and inventor who had also served as U.S. attaché in Berlin. His mother, the former Esther Benoist, was the daughter of a prominent St. Louis banker. Nast's aunt financed his studies at Georgetown University, where he graduated in 1894. He went on to earn a law degree from Washington University in St. Louis in 1897.