The first New Year's Eve celebration in what is now known as Times Square was held on New Year's Eve 1904. The New York Times had opened their new headquarters at One Times Square (at the time, the city's second tallest building) in Longacre Square and persuaded the city to rename the triangular "square" surrounding it for their newspaper (which the city later did on April 8, 1904). The newspaper's owner, Adolph Ochs, decided to cele...