Pineapple Events

Dole moves pineapple cannery to Honolulu and places ads in U.S. magazines to promote pineapple. (This was one of the first nationwide consumer ad campaigns in America.)

Recognizing the popularity and significance of quality in James Dole's name, the company first stamps "DOLE" on cans of pineapple and pineapple juice.

Castle & Cooke exchanges ownership in Hawaiian Tuna Packers for 12% interest in Columbia River Packers Association, producers of Bumble Bee® Seafood.

Donald J. Kirchoff becomes president of Castle & Cooke.

The DOLE logo is redesigned. The bright yellow sunburst is chosen as research shows it signifies freshness, quality, wholesomeness and good tasting products. The DOLE brand enjoys 98% wor...

Dole launches Dole 5 A Day Program to encourage young children and their families to eat five or more daily servings of fruits and vegetables.

Dole's global reach extends to more than 90 countries with a product line of over 170 fresh and packaged food products. The DOLE brand continues to stand for high quality, healthful, good...