1998
Another important dot-com lesson was that advertising, no matter how clever, cannot save you. Take online pet-supply store Pets.com. Its talking sock puppet mascot became so popular that it appeared in a multimillion-dollar Super Bowl commercial and as a balloon in the Macy's Thanksgiving Day Parade. But as cute--or possibly annoying--as the sock puppet was, Pets.com was never able to give pet owners a compelling reason to buy supplies online....
Pets.Com Events
| 1998 |
Pets.com is Founded
Another important dot-com lesson was that advertising, no matter how clever, cannot save you. Take online pet-supply store Pets.com. Its talking sock puppet mascot became so popular that ...
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| 2000 Nov 6 |
Pets.com Announces Closure
Pets.com is a former dot-com enterprise that sold pet supplies to retail customers. It began operations in February 1999 and folded in November 2000. A high profile marketing campaign gav...
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