Marketing Events

1910 Feb 20 The Publicity Corporation (now Caldwell VanRiper) opened for business.
"Our agency surmounted the years and was successful because we had sound aims and sound policies and overall because we employed the right men and women to help us do the job.   " —Guernsey Van Riper
1986 Dole Unveils Redesigned Logo
The DOLE logo is redesigned. The bright yellow sunburst is chosen as research shows it signifies freshness, quality, wholesomeness and good tasting products. The DOLE brand enjoys 98% wor...
1991 Castle & Cooke Officially Becomes Dole Food Company
At the annual shareholders' meeting, a resolution is approved to change the name of Castle & Cooke to Dole Food Company, Inc. Dole is now the world's largest producer and marketer of fres...
1996 Dole Launches www.dole.com
Dole launches its website: www.dole.com