1991
At the annual shareholders' meeting, a resolution is approved to change the name of Castle & Cooke to Dole Food Company, Inc. Dole is now the world's largest producer and marketer of fresh fruit and vegetables with a major line of packaged products.
Dole Food Company Branding Events
| 1986 |
Dole Unveils Redesigned Logo
The DOLE logo is redesigned. The bright yellow sunburst is chosen as research shows it signifies freshness, quality, wholesomeness and good tasting products. The DOLE brand enjoys 98% wor...
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| 1991 |
Castle & Cooke Officially Becomes Dole Food Company
At the annual shareholders' meeting, a resolution is approved to change the name of Castle & Cooke to Dole Food Company, Inc. Dole is now the world's largest producer and marketer of fres...
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