Topic

Dole Food Company Branding

Dole Food Company Branding Events

1986 Dole Unveils Redesigned Logo
The DOLE logo is redesigned. The bright yellow sunburst is chosen as research shows it signifies freshness, quality, wholesomeness and good tasting products. The DOLE brand enjoys 98% wor...
1991 Castle & Cooke Officially Becomes Dole Food Company
At the annual shareholders' meeting, a resolution is approved to change the name of Castle & Cooke to Dole Food Company, Inc. Dole is now the world's largest producer and marketer of fres...