New York in 1904 was a city on the verge of tremendous changes – and, not surprisingly, many of those changes had their genesis in the bustling energy and thronged streets of Times Square. Two innovations that would completely transform the Crossroads of the World debuted in 1904: the opening of the city’s first subway line, and the first-ever celebration of New Year’s Eve in Times Square.
This inaugural bash commemorated the official opening of the new headquarters of The New York Times. The newspaper’s owner, German Jewish immigrant Alfred Ochs, had successfully lobbied the city to rename Longacre Square, the district surrounding his paper’s new home, in honor of the famous publication (a contemporary article in The New York Times credited Interborough Rapid Transit Company President August Belmont for suggesting the change to the Rapid Transit Commission). The impressive Times Tower, marooned on a tiny triangle of land at the intersection of 7th Avenue, Broadway and 42nd Street, was at the time Manhattan’s second-tallest building — the tallest if measured from the bottom of its three massive sub-basements, built to handle the heavy weight demands ofThe Times‘ up-to-date printing equipment.