Apple, Inc. Opens App Store via Update to iTunes

Apple had promised to unveil the new App Store section of iTunes—where, for the first time, iPhone and iPod Touch owners will be able to get third-party applications for their devices—on July 11, the same day that the new iPhone 3G goes on sale. But in a typical bit of Apple surprise marketing, the App Store is available today as part of iTunes 7.7, which you can download here. (After upgrading, you might need to click here to get to the App Store within iTunes.)

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