On Tuesday, July 13, 2010, the morning of the 2010 Major League Baseball All-Star Game, George Steinbrenner died of a heart attack at St. Joseph's Hospital in Tampa, Florida. His death came 9 days after his 80th birthday, two days after the passing of long time Yankee Stadium public address announcer Bob Sheppard and eight days before that of former Yankee manager Ralph Houk.
On July 14, 2010, the Yankees announced that players and coaches will begin wearing a Steinbrenner commemorative patch on the left breast of their home and road uniforms (along with a Bob Sheppard commemorative patch on the left arm.)
The Steinbrenner family added a monument to Monument Park on September 20, 2010 to honor Steinbrenner. He is buried at Trinity Memorial Gardens in Trinity, Florida.