Theodor Seuss Geisel Founds Beginner Books

By 1939, she realized acting was not her future, so she moved to New York, joined the advertising agency of McCann Erickson and began writing radio plays. She shared a desk at the agency with an illustrator named Theodor Seuss Geisel.

Years later, after he became Dr. Seuss and, in 1957, published his breakthrough book, “The Cat in the Hat,” Mrs. Wagner suggested to him and his wife, Helen, that they collaborate on a series of learning-to-read books. Their new imprint, Beginner Books, eventually included classic titles like “The Cat in the Hat Comes Back” and “Green Eggs and Ham.”

http://www.nytimes.com/2006/11/26/nyregion/27wa...