The Berle shows drew such huge ratings that Steve Allen (NBC), not a fan of rock and roll, booked him for one appearance in New York on July 1. Allen wanted "to do a show the whole family can watch" and introduced a "new Elvis" in white bow tie and black tails. Presley sang "Hound Dog" for less than a minute to a Basset Hound in a top hat. According to one author, "Allen thought Presley was talentless and absurd... [he] set things up so that Presley would show his contrition..." In his book "Hi-Ho Steverino!" Allen wrote the following: "When I booked Elvis, I naturally had no interest in just presenting him vaudeville-style and letting him do his spot as he might in concert. Instead we worked him into the comedy fabric of our program. We certainly didn't inhibit Elvis' then-notorious pelvic gyrations, but I think the fact that he had on formal evening attire made him, purely on his own, slightly alter his presentation."