The NBC telecast of the game, with play-by-play announcer Dick Enberg and color commentators Merlin Olsen and Bob Griese (who was not in the booth with Enberg and Olsen), garnered the third highest Nielsen rating of any Super Bowl to date, a 48.3. While Dick Enberg, Merlin Olsen and Bob Griese called the game, Bob Costas and his NFL '85 castmates, Ahmad Rashad and Pete Axthelm anchored the pregame, halftime and postgame coverage.
To celebrate the 20th Super Bowl game, the Most Valuable Players of the previous Super Bowls were featured during the pregame festivities. After trumpeter Wynton Marsalis performed the national anthem, Bart Starr, Super Bowl MVP of I and II, tossed the coin.
The performance event group Up with People performed during the halftime show titled "Beat of the Future". Up with People dancers portrayed various scenes into the future. This was the last Super Bowl to feature Up with People as a half-time show, though they later performed in the Super Bowl XXV pre-game show.
The Last Precinct debuted on NBC after the game.