Lick It Up is an album by the U.S. hard rock/heavy metal band Kiss. On the day of the album's release, Kiss appeared on MTV without their trademark makeup. It was the first public appearance without makeup by Kiss since the very early days of the band. The album cover had bassist/band co-founder Gene Simmons sticking out his long trademark tongue to show fans that the quartet were still Kiss, with or without makeup. Lick It Up was certified Platinum on December 19, 1990.