The game was televised in the United States by NBC, with Dick Enberg handling the play-by-play duties and color commentator Merlin Olsen in the broadcast booth. Len Berman and his NFL '82 castmates, Mike Adamle, Ahmad Rashad and Pete Axthelm anchored the pregame, halftime and postgame coverage. NBC's national Nielsen rating of 48.6 was the second-highest for a Super Bowl broadcast, trailing only the 49.1 garnered by Super Bowl XVI on CBS the year before.
The Los Angeles Unified School District All-City Band played during the pregame ceremonies. Later, actress Leslie Easterbrook performed the national anthem.
The coin toss ceremony featured Pro Football Hall of Fame running back Elroy Hirsch. In an infamous incident, Dolphins captain Bob Kuechenberg called "tails," and the coin came down "tails." However, referee Jerry Markbreit became confused by the similar design of both sides of the coin and incorrectly thought "heads" had landed. After a short discussion with his head linesman, Dale Hamer, Markbreit corrected his mistake before the kickoff.
The halftime show was produced by Bob Jani Productions and titled "KaleidoSUPERscope", and featured the Los Angeles Super Drill Team.
Following the game, NBC aired the premiere episode of The A-Team, beginning the tradition of the game's host network airing programming after the game.
The game was shown live in the UK for the first time when Channel 4, Britain's newest channel (launched 2 November 1982) covered it.