The game was broadcast in the United States by NBC with Dick Enberg handling the play-by-play duties and color commentator Merlin Olsen in the broadcast booth. Bryant Gumbel and Mike Adamle of NFL '80 anchored the pregame, halftime and postgame coverage.
The pregame festivities honored the end of the Iran hostage crisis (which was announced 5 days before the game), which featured a performance by the Southern University band. A large yellow bow 80-foot (24 m) long and 30 feet (9.1 m) wide was attached to the outside of the Superdome, while miniature bows were given to fans.
Singer, actress, and dancer Helen O'Connell later sang the national anthem. The coin toss ceremony featured Marie Lombardi, the widow of Pro Football Hall of Fame Green Bay Packers head coach Vince Lombardi.
The halftime show, featuring singers and dancers, was a "Mardi Gras Festival".