The Coastal Road Massacre of 1978 was a Palestinian terrorist attack involving the hijacking of a bus on Israel's Coastal Highway in which 38 Israeli civilians were killed, 13 of them children, and 71 were wounded. The attack was planned by Abu Jihad and carried out by the PLO faction Fatah. The plan was to hijack the bus to Tel Aviv, seize a luxury hotel and take tourists and foreign ambassadors hostage in order to exchange them for Palestinian prisoners held by Israel. The timing was aimed at scuttling peace talks between Menachem Begin and Anwar Sadat. Time magazine claimed that the attackers' intent was to "kill as many Israelis as possible." Fatah called the hijacking "Operation of the Martyr Kamal Adwan," after PLO chief of operations killed in the Israeli commando raid on Beirut in April 1973.