The 8th decade saw Ford open a new truck manufacturing plant in Louisville, Kentucky. Its main purpose was to produce the new L-Series trucks, a heavy-duty line aimed to replace the old N-, F- and T-Series. Its fleet included all types of trucks – medium, heavy and extra-heavy duty models – and would later become one of the most successful production lines in the history of the marque.
The light truck sector was also renewed with the introduction of the Ford Ranger XLT (it featured chrome front bumpers), a Bronco sport-utility vehicle, a Econoline Club Wagon, a F-Series Camper Special and a sportier version of the Ranchero GT. The following year – in 1973 – Ford launched a brand new Mazda-designed Courier model, aimed to take over from the Ranchero and the Bronco and challenge the light-pickup trucks market manufacturers. Also, at the end of the year, the W- and F-Series underwent minor design modifications.
The 1980's began with a new engine option for medium and heavy-duty trucks: running on liquid propane gas. Also, the F-Series and the Broncos featured a new facelift, while also undergoing front suspension updates (to twin-traction beam independent). The Courier went out of production – being replaced by a new Ranger pickup – and new longer SuperCabs were fitted to F-Series trucks. In the heavy-duty sector, Ford's LN-Series were now offered a brand new Caterpillar 3208 V8 engine, producing up to 200-bhp.
The Ranger truck was introduced in 1983 and featured new V6 diesel engines and 4-wheel-drive. One year later, Ford renewed its Bronco model with the new generation Bronco II sport utility vehicle.