Apple Jacks is a brand of cereal produced by Kellogg's and targeted mainly at children. It was introduced to the U.S. in 1965. The product is described by Kellogg's as a "crunchy, sweetened multi-grain cereal with apple and cinnamon."
Originally, all Apple Jacks cereal pieces were orange and O-shaped, although they have become brighter and more orange colored over the decades. In 1993, O-shaped green pieces were introduced. On December 8, 2003, as part of a marketing promotion, the orange jacks remained O's but the green jacks were X's for a while (actually, 'jack' shaped, from jumping jacks, the campaign was made as adults made the cereal make 'more sense', as with the flavor), and in summer 2005 the green jacks were figure-8's (double O's) for a period of time. More recently, Apple Jacks has introduced New Apple Jacks 'Crashers' - a unique cereal piece that replicates an unfortunate accident from a mid '07 advertising execution. The latest (limited) edition, in early 2008, is "Criss-cross," in which there are 3 colors; orange and green O's and red X's.
The first Apple Jacks mascot in the 1960s was "Apple Head", a figure made from cutting a face onto a real apple and applying a hat and pieces of cereal for eyes.
In the late 1960s the box depicted an "Apple Car" with pieces of cereal for wheels.
Around 1971, the official mascots became "The Apple Jacks Kids", a simplistically drawn animated boy and girl duo. The commercials featured the children singing and tumbling around. Their reign lasted almost twenty years, making them the most well-known Apple Jacks mascots and most universally associated with the cereal in the public's memory. During this time, the Apple Jacks jingle became an integral part of the ad campaign: "A is for apple, J is for Jacks, Cinnamon-toasty Apple Jacks!" This campaign was retired in the late 1980s.
A television ad campaign in the 1990s featured children expressing their enjoyment of Apple Jacks, regardless o...