In February 1932, President Hindenburg reluctantly agreed to run again and announced his candidacy for re-election. Hitler decided to oppose him and run for the presidency himself.
"Freedom and Bread," was the slogan used by Hitler with great effect during the Nazi campaign against tired old President Hindenburg.
Joseph Goebbels waged a furious propaganda campaign on behalf of Hitler, outdoing the previous election effort of 1930. Nazi posters were plastered everywhere. There was a whirlwind schedule of speeches for himself and Hitler. The Nazis held thousands of rallies each day all across Germany. They gave out millions of pamphlets and extra copies of Nazi newspapers. Goebbels also used new technology, making phonograph records and films of Hitler to distribute.
President Hindenburg essentially did nothing. He was content to ride on his reputation and counted on the votes of Germans who wanted to keep the radicals out of power. Goebbels had high hopes that Hitler might pull an upset and sweep into office. Hitler, however, had his doubts. He campaigned knowing he was unlikely to unseat the old gentleman. But the campaign was also an opportunity to win support for himself and his party and extend Nazi influence.
Many in Germany saw the Nazis as the wave of the future. After the stunning success of the 1930 election, thousands of new members had poured into the party. Now, in the spring of 1932, with six million unemployed, chaos in Berlin, starvation and ruin, the threat of Marxism, and a very uncertain future - they turned to Hitler by the millions.
In the presidential election held on March 13, 1932, Hitler got over eleven million votes (11,339,446) or 30% of the total. Hindenburg got 18,651,497 votes or 49%.
Hindenburg failed to get the absolute majority he needed, making a run-off election necessary. Goebbels and many of the Nazi leaders were quite disappointed.
On a dark, rainy Sunday, April 10, 1932, the people voted. They gave Hitler 13,418,547 or 36%, an increase of two million, and Hindenburg 19,359,983 or 53%, an increase of under a million.
The 85-year-old gentleman was elected by an absolute majority to another seven year term. But no one was at ease. Hitler and the Nazis had shown massive popularity.
Berlin was now a swirling mess of fear, intrigue, rumors, and disorder. Out of that mess arose a man named Kurt von Schleicher, a highly ambitious Army officer, driven by the idea that he, not Hitler, might possibly rule Germany.
The German republic was now as unsteady as the teetering old gentleman leading it and up against Schleicher and Hitler, was soon to be buried.