"THE IMPERIAL FAMILY"
Chrysler's Prestige Car Sticks to Tradition in Both Styling and Body-and-Frame Construction.
Tradition, a strong factor in luxury car design, played a great part in shaping the 1960 Imperial. Unlike radically changed Chrysler, DeSoto, Dodge and Plymouth, it continues as the same basic car that has been gaining a larger market since 1957.
Though it contains many innovations and improvements, the new Imperial is essentially a face lift of the previous model and does not share the unit body-and-frame construction of its 1960 corporate brothers.
Styling changes are still impressive; interiors favor lush comfort with an attention to detail seldom found in any automobile. Seats have as much as six inches of foam rubber, with a separate seat back for the driver which supports shoulders and spine like few production cars ever have. There's a non-glare instrument panel with electro- luminescent light (metal dials coated with glowing phosphor), an improved auto pilot and swivel seats that chase doors open and closed. Series designations are the same as 1959 (Custom, Crown and LeBaron) as a re engine capacity and major exterior dimensions.
Best of the new features are a double padded instrument panel, improved seat belt design and a wonderful emergency warning flasher system. No matter whether the ignition is on or off, the owner of an Imperial can flip a special switch and start all four turn signals flashing on and off as a warning to oncoming traffic. Borrowed from the truck lines, this is a feature that could well be on all passenger cars.
Some styling changes are obvious, others not. There are satin-finish stainless steel inserts on the roof of LeBaron models, which also have a sharp appearing small rear window for greater rear seat privacy in both sedans and hardtops. Inside there are power operated vent windows and a new elliptical steering wheel. The unique shape of the wheel and spoke placement permits a full view of the instru...